Monday, December 14, 2009

Our Logo's Creation...The Blueprint

Man I found this in the archives, almost a year to the date. How are lil logo "the blueprint" was born.

The email is below:

From: Gagnier, Shakira
Sent: Thursday, December 11, 2008 9:03 AM
To: 'Jewel Estephanos'Cc: Damani Rivers
Subject: RE: It's about that time...

Let’s see since the concept here is plugging into a dreamer’s blueprint…Hmmmm

I really like this concept below….ride with me for a minute… Do yall remember Kanye’s first video “Through the Wire”? Where the pictures were taped to the wall? I kinda like that idea of the blueprint being taped to a wall (peep image below). We all need a daily reminder of going after our dreams and we need to see it everyday. What better way to do that then to tape it directly in front of us?









Now as for the images on the blueprint, ride with me for another second…I can visualize a person with plugs coming into different parts of their body… (representing electricity/inspiration & power). I don’t know that might be hella weird-like. (The image below is usually equipped for science…we could make the person a big fresher, for one he/she wouldn’t be naked (HEEELO)).

And then see how the blueprint has lines pointing to explanations of the image? That’s where we can drop that ill word play on them that Bright discussed: Each plug going into different parts of their body will represent an intangible skill that’s needed for them to complete the blueprint. For example: One plug can be: Hard work (and then define it…what does it take? And the location of the plug will be matched with the word. Maybe for hard work, the plug can come out of the hands, or the legs), Patience, Inspiration, Sweat & Tears, Heart & Passion, Mental Prowess, ….

We can come up with a bunch of them. This is just what I visualized though, and yall all know my mind tends to get to wandering a bit. So I’m really curious/excited to see what you guys visualize?

Holla at the kid.
Shakira Gagnier
“The most important thing in life is to stop saying ‘I wish’ and start saying ‘I will’. Consider nothing impossible then treat possibilities as probabilities”. –David Copperfield

From: Jewel Estephanos
Sent: Thursday, December 11, 2008 7:37 AM
To: Shakira Gagnier; Gagnier, Shakira; Damani Rivers
Subject: It's about that time...

Dude, ok sooooo.....why did I almost try to go on to our website? I was sitting at my computer and things calmed down a bit here on the shoot and I'm listening to seeing sounds and I thought hmm, anti-matter, I should look over my posts and see if I have anything about that and maybe write that one. are you kidding me?!?!?! Dude, yeah it's about that time.....If I'M forgetting that it doesn't EXIST yet then we've got to keep moving forward like we've planned.

Also, because we're meeting with Rich, the guy who is going to work on the logo, do you all have any specifics that you'd like for me to share in the vein of design? color choices for certain parts of the blueprint...like i thought the blue would be good for the general outline of the blueprint and maybe the green mixed with brown for the words and i don't know where the grey accents should go...oh, yeah on the plug! where do we want the plug to come into play exactly? Any ideas we can gather and then we can brainstorm with Rich tomorrow.

Shak
100.

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